You might recognize this gorgeous photo from the latest Sephora catalog. This being a beauty blog, it is helpful every once and a while to step back and examine what we think of as beautiful. What constitutes a pretty face or a beautiful body? Research on aesthetics and psychology can give us a general laundry list of "attractive" qualities - facial symmetry, a certain waist-hip ratio, skin clarity and tone, blah blah blah. You can guess how I feel about all of this.True beauty is so much more varied than our narrow conceptualization allows for, and driven as much by our internal lives as our external features. Of course I'm not the first person to say this; just see the immensely popular Dove ads for an example of this idea driving a whole media campaign.
Even so, I don't think most of us realize how idealized most advertising images are. Take a look at these photo retouching websites and be amazed. The first one, Greg Apodaca's Digital Portfolio, has some of the most dramatic examples of retouching I found on the internet. The second, Glenn Feron - The Art of Retouching, has tons of additional examples.
I'm not saying that no one has perfect skin or an amazing body - of course there are lucky people out there who do, without retouching. But just remember that the flawless skin in the makeup ads, or the proportions of the gal on the cover of your magazine, are very likely digitally enhanced to look even more perfect than any real person could. Hopefully this helps us all go a little easier on ourselves in our quest for beauty.
Have fun with the photo retouching sites! Were you surprised?


